The rise of ZEEKR Australia
Zeekr's Rapid Rise in Australia: Premium EVs Taking the Market by Storm
Zeekr, a premium electric vehicle (EV) brand, was founded in March 2021 by Geely Holding Group as a dedicated luxury EV marque to compete directly with Tesla and NIO. Wholly owned by Geely Automobile Holdings (part of the broader Zhejiang Geely Holding Group, which also owns Volvo, Polestar, and Lotus), Zeekr emerged from Geely’s “Blue Geely Initiative” launched in 2015 to shift toward sustainable mobility. The brand was created to leverage Geely’s engineering expertise, platforms, and supply chain while offering cutting-edge, customer-focused electric cars with Scandinavian-inspired design influences from its European design centres.
Zeekr exists to redefine premium electric mobility by combining advanced battery technology, performance, and luxury at competitive prices. It benefits from Geely’s vast resources, including shared tech with sister brands, allowing rapid innovation in areas like battery efficiency and autonomous features.
Latest release: The Zeekr 8X Plug-in Hybrid Zeekr is set to expand its lineup with the upcoming Zeekr 8X plug-in hybrid performance SUV (expected in Australia around 2027). This large luxury five-seater boasts an outrageous tri-motor hybrid system (2.0L turbo petrol + three electric motors) delivering up to 1,030 kW (1,381 hp) and 1,410 Nm, rocketing from 0-100 km/h in just 2.96 seconds. It features massive battery options (up to 70 kWh) for strong electric-only range, ultra-luxury appointments like zero-gravity seats, a full-width digital display, premium Naim audio, and advanced tech — all at prices that threaten to disrupt traditional premium rivals like Porsche and BMW.
Vehicle Quality and Performance Zeekr vehicles earn praise for high build quality, premium interiors with soft-touch materials, ambient lighting, and solid assembly that rivals European brands. Reviews highlight refined ride quality (often with air suspension), strong safety ratings (e.g., five-star Euro NCAP), and thoughtful features like massaging seats.
What truly stands out is their ridiculous acceleration for passenger cars and SUVs. Models like the Zeekr 7X Performance deliver up to 475 kW and 710 Nm, achieving 0-100 km/h in just 3.8 seconds—supercar territory. Even more accessible variants offer blistering pace with dual-motor AWD setups, making overtaking effortless while maintaining comfort and range.
Note that, like most modern vehicles, Zeekr models do not come with a spare wheel. Aftermarket solutions are available, such as the space-saver spare wheel kit for the Zeekr 7X Performance from BraumachSpare.com.au (Click here).
Explosive Sales Growth in Australia Launched in Australia in 2024/early 2025, Zeekr has seen meteoric growth. The standout Zeekr 7X mid-size SUV reached 5,000 deliveries in under nine months (by mid-2026), with strong monthly figures like 682 in November 2025 and 973 in key 2026 periods. It consistently ranks among top premium EVs, with the brand posting massive growth (e.g., over 700% in early periods) as it challenges Tesla Model Y and established rivals.
Why So Popular? Zeekr’s appeal lies in exceptional value: premium features, long range, lightning-fast performance, and modern tech at prices that undercut German and Tesla equivalents. Australian buyers love the refined European design touches, spacious practical interiors, advanced charging, and the brand’s positioning as a fresh, high-quality alternative.
In just over a year, Zeekr has carved out a significant niche, proving that smart engineering, performance, and pricing can disrupt Australia’s premium EV segment. With models like the 8X on the horizon, the brand’s momentum shows no signs of slowing.
Written by Mark Farrar. For more information, visit Braumach Spare.
